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LG Electronics has always place great emphasis on marketing strategies in the world. It starts to undertake its international marketing strategy since 1979. Owing to the more mature market environment in the U.S.A and Europe, LG electronics establish a manufacturing enterprise in the U.S.A in 1981. Then, it set up a manufacturing enterprise in German. After noticing the economic progress the Asian economies have made, LG Electronics start to open markets there. Until now, LG Electronics has business in 49countries across the world.